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In the United States, barbecuing has transcended the realm of simple cooking and has become a popular cultural phenomenon enjoyed by the entire
population. Nearly 300 million people own barbecue equipment, and 80% of households conduct 1-2 outdoor cooking sessions each week. This
massive barbecue consumer group has not only driven the continuous popularity of core barbecue tools such as grills and racks, but also brought
about a sales boom for related products like barbecue cleaning brushes.
According to data from market research firm Mordor Intelligence, the US grill market size was approximately $3.4 billion in 2024 and is expected to
grow at a rate of 6.23% annually over the next five years, reaching $4.6 billion. Frequent barbecuing activities have made grill cleaning a necessity,
directly driving the booming development of the barbecue cleaning brush market. Taking the Amazon US site as an example, the total search volume
for "robots" in May 2024 exceeded 4.44 million times. Popular search terms included robot vacuum cleaners, automatic cat litter boxes, barbecue
robot cleaners, etc. Among them, the search popularity for barbecue cleaning brushes continued to rise.
Apart from Amazon, sales of barbecue cleaning brushes also experienced explosive growth on eBay and Walmart's e-commerce platforms. On the
eBay platform, some retro-style and handcrafted barbecue cleaning brushes, due to their unique craftsmanship and personalized designs, were highly
sought after by collectors and consumers who value quality. Their sales increased by 80% compared to the same period last year. Walmart's
e-commerce platform, leveraging its strong offline retail foundation and online delivery system, provided consumers with convenient purchasing
channels. The monthly sales of mainstream brands of barbecue cleaning brushes on this platform remained stable at over several thousand units.
The strong demand for barbecue cleaning brushes in the US market is driven by multiple factors. From the perspective of consumer habits, Americans
attach great importance to the maintenance of barbecue equipment and believe that regular deep cleaning of the grill is the key to ensuring delicious
and healthy barbecues. This has led consumers to frequently purchase cleaning brushes. The promotion through social media has also played a role
in boosting this demand. Many food bloggers and lifestyle influencers on platforms such as TikTok and Instagram share barbecue cleaning tips and
highly recommend various high-quality cleaning brushes, which has ignited the purchasing enthusiasm of their followers and created a powerful social
dissemination effect. Additionally, continuous product innovation has continuously injected vitality into the market. For instance, cleaning brushes with
telescopic functions can easily clean the deep parts of the grill; cleaning brushes with built-in cleaning agent storage compartments can evenly spray
cleaning agents when used, improving cleaning efficiency. These innovative designs continuously explore new consumer demands and expand market
space.
Looking ahead, as the American barbecue culture continues to gain popularity and consumers' pursuit of quality of life keeps increasing, the barbecue
cleaning brush market is expected to maintain a rapid growth trend. Manufacturers will continuously increase their research and development efforts,
launching more products with stronger functions, more user-friendly designs and more environmentally friendly materials, to meet the increasingly
diverse market demands and seize a larger share in this booming market.